Début Daily sits down for an intimate Q&A with fashion photographer Reto Halme. Reto's work defies limitations and moves against the stylistic tidal waves of the industry. Melding a photographic European aesthetic with American components and a original eye- Reto's work is distinctive, seductive, and engaging. Take an up close look at the man behind the lenses...
DèbutDaily.com: Brief bio of your background.
Reto Halme: Born in Finland, started shooting fashion In Madrid. After brief stay in London moved to NYC, then to Los Angeles.
DèbutDaily.com: What or who influenced you to be a photographer?
Reto Halme: I kind of grew up in very visual arts dominated environment. Besides that, an adventurous character and curiosity of life influenced my career choice.
DD: How long have you been working in the industry?
RH: 17 years.
DD: Describe your photography style and what influences you?
RH: Most people describe it as sexy, dark, and moody. However, there are many different ways to do that. I would say: sexy and sensual, and moody with character. Dark with any amount of light goes, as long it is not anything telling.
DD: What are some of the changes you've seen in fashion photography and the industry?
RH: The ultra commercial clean was replaced by underground. After that there have been different schools at the same time.
DD: In your opinion, have they been for the better or the worse?
RH: Breaking of the ultra commercial barrier sure was healthy. But just doing so, is not enough in the long run.
DD: Please share with us any personal struggles you have had in your career and how you overcame them.
RH: It is tricky to be European, kind of an outsider in US market which is fighting its own struggles. US is a volume based market, it takes time to figure out how to combine soul with commerce.
DD: After spending a substantial amount of time in New York, you moved to the Los Angeles. Why?
RH: Seven years is a long time to spend in New York, and the city also changed a lot
from ‘96 to 2004. Subjectively, I didn't feel that change as productive or inspiring any more.
DD: How's is New York vs. Los Angeles?
RH: New York has more structure, preparation, planning, and things are under the surface. Los Angeles is more transparent. Some people say surface or superficial, but that might not be the right term for me- crazier.
DD: What do you love and loathe about both cities?
RH: New York has the dark mood which could be exiting in the beginning. L.A. is more sensual, more hedonistic, which is important element of fashion photography.