Entomology Rockz is new collection of accessories designed and launched by Martine Haddad, Lebanese jewellery artist living and working in Dubai. “I wanted to create something new, different, shocking and daring. Something that would make people stop and stare,” says Haddad.
As its name suggests, the entire collection is made up of different kinds of insects, designed with beautiful precious stones set in 18k white or yellow gold. Each piece is handmade with special attention to detail. Some parts move, giving it a more realistic look. The collection is made up of six types of insects: Ants, Dragonflies, Centipedes, Beetles, and Scarabs and of course Spiders.
“What inspired me? I’ve had a phobia for insects ever since I was a child. Of course many others share the same phobia. I decided to take something negative and turn it into something positively stunning,” she says. “It’s a new way at looking at insects, their purpose in this planet, but to most people, they’re only there to ruin our day.”
Of course some people see the collection and feel disturbed as they just see insects, but most people who saw the collection gave a positive feedback, appreciating the littlest details in each piece. “I think in due time everyone will see what I wanted them to see in each piece. Nature is not only about flowers and butterflies,” she insists.
- Nadine Fares Kahil


www.martinerockz.com
Photo credits: (top left) Jewellery designer Martine Haddad strikes a pose in one of her designs. (l to r) Ant necklace, Beetle necklace, Centipede necklace, and Dragonfly necklace.